Reunion is an audience first, data-led agency. 

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We connect thinking, ideas and experiences across strategy, creativity, technology, data and media.

Our focus is growth and impact from brand to experience.

REUNION was founded in 2023 by Steve Knowles and Justin Hind, with Dominique Hind, Oliver Beeston and Claire Hawksford joining the foundation leadership team. 

Justin and Steve have worked together since 2007, most recently as founders and leaders of businesses acquired by Dentsu, where they worked together in partnership across digital transformation consulting, strategy, creative, customer experience and data. The intent at Dentsu was always to create a new combined model for clients and the Australian market.

REUNION continues this intent to be Australia's most growth focused agency with a focus on data-led, audience-first strategies. By connecting strategy, creative, tech, customer experience, performance and media into a unified solution, we believe that the impact can be much greater than the sum of the parts.

REUNION is driven to work in partnership with ambitious clients, looking to make their brands more valuable and engaged with their customers across all touchpoints and channels.

Our team has deep experience across almost every category including banking, travel & tourism, loyalty, telco, insurance, wealth management, technology, pharmaceutical, tertiary education, publishing, packaged goods, entertainment, streaming and B2B marketing.

Our Values

REUNION is a values based business. We live and die by our beliefs and behaviors.



ALWAYS STRIVING
Agitate to create something new, innovative & groundbreaking everyday to help our clients create unfair advantages to get and stay ahead.

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WIN TOGETHER
Relentlessly driven to create meaningful value for our clients, our company & our staff. 

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GOOD KARMA ALWAYS
Be transparent, honest & act with integrity (like your mum is watching) in all your dealings. Work hard to earn and keep the trust of those we work with internally and externally, every day and in every way.

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POSITIVE VIBES ONLY
We’re obsessed with fostering optimism & positive energy, creating harmonious, inclusive & respectful work environments where everyone feels valued and supported, where ideas are shared freely and are respected.

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FUN AND JOY EVERY DAY
Work is hard, but fun and joy should be at the top of our agenda daily. We’re dedicated to celebrate the big & small things together everyday with a smile and a laugh.

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FLEXI IS SEXY
Life can sometimes be complicated but work shouldn’t make it harder to be happy. Our work should build to compliment life, drive us forward  where we all win together.

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Our services

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  • Brand positioning, architecture and analysis

    Data-driven insights, customer behaviour analysis

    Performance measurement reporting and optimisation

    Integrated creative, experience and media planning

  • Creative and idea development

    Design and visual identity development

    Content strategy, copywriting and content creation

    Production (video, photography, print, animation)

  • User experience and user interface design

    Experience design and development

    Customer journey planning and optimisation

    Experience optimisation and personalisation

  • Audience first, data led media planning and buying

    Social media strategy and advertising

    Performance media optimisation and reporting

    Media attribution, optimisation and reporting

  • Customer analytics and insights

    Customer data collection, management and decisioning

    Marketing technology consulting and platform management

    Experience activation and personalisation