B&T: Which Agencies are starting 2024 off on the right note?

Originally published on B&T - 12th February 2024

By Tom Fogden

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There are few better ways to kick off the year than with a new client win save, of course, for an office-wide pizza party with 1-2 lukewarm stubbies.

For this instalment of B&T’s Monthly New Business Winners, we’re taking a look at the wins in January. A word of warning, January has been a pretty slow month and some of these wins came in during December, though after B&T stopped publishing. So, if you think some of these wins seem familiar, you’re not wrong.

Our December winners were Thinkerbell and Wavemaker for winning the Pringles and Allianz, respectively.

CREATIVE AGENCIES

Silver — Reunion Agency

On 15 December, when the B&T team were emerging bleary-eyed after our Christmas Party shenanigans the previous Friday, it was announced that Reunion, founded by former CHEP CEO Justin Hind, won the account for Rest superannuation fund. BMF was the incumbent on the account.

“The Reunion team bring a fresh perspective to strategy, creativity and experience that we believe will be an asset as we continue to focus on helping our members make the most of their super at every stage of their journey with us,” said Andrew Ford, Rest general manager, brand and member experience.

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