Rest — Super Simple 2.0
EXTENDING SIMPLICITY FROM OBSERVATION TO INVOLVEMENT
Background
Understanding superannuation isn’t always easy, especially for many Australians working in their first job. Rest Super, with more than 2 million members, is Australia’s 3rd largest Superannuation fund, who’s member base is typically younger and principally female. We were tasked with making super, simple and accessible for hard working Australians.
Idea
To change Australia’s perspective on superannuation, we developed the new ‘Super. Simple.’ brand platform that compares the simplicity of Rest Super to the complexities of everyday life.
Across social media, BVOD, broadcast TV, OOH and customer experience, the platform inspires recognition and engagement across the Rest member base, while taking the ambivalence out of investing and long term growth.