Rest — Super Simple 2.0
TURNING SIMPLICITY INTO A TWO-WAY CONVERSATION
Background
With ‘Super.Simple.’ established, awareness was no longer the problem. Engagement was. While the idea resonated, super was still being observed rather than acted on, particularly in social environments where conversation, not broadcast, drives impact.
To move people forward, Rest needed to shift from talking about simplicity to demonstrating it.
Idea
Super Simple 2.0 evolved the platform from observation to involvement. We introduced the ‘Rest Rep’, a branded property born directly from the platform, to personify Rest’s tone, confidence and approach to education.
Designed to “serve, not sell,” the Rest Rep became a scalable way to explain, guide and reassure without pressure or jargon. Alongside a new visual identity, the brand moved from speaking at people to engaging with them, turning simplicity into a lived experience across social, digital and owned channels.