Sensar — MVP
CONNECTING PHYSICAL SHOPPING WITH DIGITAL COMMERCE
Background
Sensar is a retail technology platform designed to make in-centre shopping easier and more relevant, using indoor navigation and real-time location awareness to surface nearby stores and offers.
As Sensar prepared for a live MVP pilot, the challenge was how to clearly introduce it to shoppers, retailers and centre owners. REUNION was engaged to help define the proposition and shape a focused go-to-market approach for launch.
Idea
Working with the Sensar team, REUNION developed Find & Save; a clear expression of the platform’s value, pairing efficient navigation with timely, relevant offers.
Find & Save became the backbone of the pilot, shaping messaging, acquisition, retailer onboarding and success metrics, while keeping the focus on real usage, real behaviour and learnings from a live environment.
