Reunion and Sensar: connecting physical shopping and digital commerce

Reunion has teamed up with Sensar to reshape how people, retailers and property owners think about in‑centre shopping. Sensar’s free app acts as a smart companion, guiding visitors through a shopping centre, helping them discover stores and unlocking offers tailored to their interests. With indoor navigation and personalised recommendations, Sensar uses real‑time location awareness to reveal nearby deals and show relevant destinations. For property managers, centre owners and retail groups, the platform’s appeal lies in its ability to make physical assets more valuable by connecting them to a dynamic, data‑driven ecommerce experience.

Reunion’s role is to craft a brand and go‑to‑market strategy that captures this potential. By articulating a narrative that resonates with shopping centre groups, national and local retailers and end consumers, we will help Sensar become more than a navigation tool. Our strategy work includes positioning the brand as a bridge between the tangible and digital worlds, planning MVP tests to understand user behaviour and refining messaging based on real‑world insights. When retailers can target offers to shoppers at the right moment and centres can demonstrate increased footfall and engagement, the commercial value of the physical space increases.

The partnership highlights how creative thinking and strategic insight can unlock new business models. “Sensar is pushing the boundaries of how people shop,” says Reunion co‑founder Justin Hind. “By connecting the bricks‑and‑mortar world with personalised data, we can make visits more valuable for consumers and more profitable for the retailers and asset owners who serve them.” As we refine the brand and prepare for national rollout, our focus remains on creating experiences that delight shoppers while driving measurable outcomes for our partners.