Background

Christmas gifting runs on autopilot. Every year people give and receive the same forgettable things, and every year the feeling behind the gift gets lost in the transaction. Most people would rather receive an experience they can hold onto than another object destined for a drawer. Red Balloon needed to reclaim Christmas as the moment to give something people actually remember.

Idea

We built the campaign on the tension at the heart of gift-giving: forgettable things versus unforgettable memories. Rather than sell products, we celebrated the connection between giver and receiver, and the emotion of creating a moment worth keeping. 'Gift the Unforgettable' ran across brand, retail, Christmas, performance and social as a single full-funnel, audience-first campaign.